This year, bath and body care is taking over the beauty industry. We are seeing a 32.8% of total revenue growth through online sales just in this sector alone, making bath and body care the latest and hottest trend of this year.
The demand for upscale bath and body care has caused for categories to expand all across the market. Some of the most wanted items include body butters, body lotions, shower gels and sugar scrubs, among many others. Customers are demanding to find more plant-based, all natural and non-toxic options and packaging sustainability has also become an important element when choosing the right bath and body care. Trusted ingredients are now a must for the younger population, but also the later generations are catching up on this new self-care trend.
Let's take a look at the "most wanted" bath & body care items across the industry:
1. Body Butters:
With so many great ingredients to create a luxurious body butter, it is now hard to choose which ones are trending. This year, babassu oil body butters and shea butters are the preferred choice among millennials and no wonder why.
Babassu butter is packed with fatty acids that nourish the skin without making it overly greasy like other body butters. It leaves no sticky feeling and feels more like a dry oil on the skin. It is also said to aid in helping to keep skin from breakouts and unwanted rashes. Mixed with shea butter, you also get the added benefits of increased in collagen production and strengthening the skin's elasticity for firmer, more youthful skin. Shea butter also has an added unique benefit, it is believed among many women to help prevent and soften stretch marks during and after pregnancy.
Make sure to add these wonderful ingredients to your bath and body care rituals. We highly recommend our Coconut Muse Body Butter, as this body butter has it all. Find it here.
2. Body Sugar Scrubs:
The global body scrub market is projected to grow at a compound annual growth rate of 5.27% by 2027. With so many different options in the market, the growth is focusing on sugar scrubs that are all natural and non-toxic. Chemical body scrubs are no longer a desireble way to care for one's skin, as their chemical compounds are known to cause irritation and cause complications for the consumer. This will hamper the growth of chemical-based body scrubs, making all natural plant-based scrubs the new go to for millennials.
Nourishing, all botanical sugar scrubs that give you polished and glossy skin will be the preferred formulations for the next years to come as consumers are looking for safer alternatives to youthful, flawless skin. Poet's Garden Alchemist will be launching the perfect all-natural Coconut Muse Sugar Scrub by the end of September or beginning of November, to help our customers be on top of this amazing new trend that will keep your skin in ultimate health throughout the year. Find it on our web-store when the time comes and let us know what you think.
3. Body Wash & Soaps:
After going through a pandemic and the world become more conscious of the importance of washing your hands and body more often, the need for hand soap and luxurious body washes that aren't overly drying has increased the availability of these items. The body wash and soap market is projected to grow as much as 7.2% by 2025! That is a whooping WOW!
Luxury body washes and soaps will be stars of the growth, due to their quality ingredients like non-toxic botanicals and oils that will be nourishing and restorative for the overly irritated washed skin. Consumers want to not just take care of their facial skin, but more than ever they desire to have all over healthy skin from head to toe. Look for non-toxic, all plant-based options! Poet's Garden Alchemist will be formulating some beautiful body washes and soaps too to be a part of this desired trend, so stay tuned!
4. Bath Bombs:
This one is a given. Who doesn't want to de-stress after a long day and add a little aromatherapy to their at-home spa ritual?
The need for relaxation after long hours and busy lifestyles is on the rise, making this trend not just for the consumer itself, but also as a great gift to give to your friends, family and loved ones. The essential oils on bath bombs cause a feeling of relaxation, or they might feel invigorating if it is peppermint and such. These types of sensations are indeed wanted by everyone across the globe, making the bath bomb market boost its growth in the coming years.
We recommend checking out our all-natural organic bath bombs. They are not only luxurious, but packed with antioxidants and essential oils to soften, nourish and give your skin an overall glossy appearance. You can find them here.
5. Sustainable Packaging Matters:
More than ever before, our planet needs us all to make a conscious decision about using fewer non-recyclable plastics and start using more sustainable options to protect our Mother Earth. Using metal packaging, glass packaging, bamboo packaging and other more sustainable options are on the rise for all consumers as we try to save the planet.
Also, green beauty matters for sustainability. Plant-based ingredients that are vegan and cruelty free are all on the rise to help with this sustainability trend. Especially, the generation Gen-Z is showing an increased interest in supporting only brands that care about helping our planet.
At Poet’s Garden Alchemist, we are not only dedicated to inspiring your skin and body as a whole, but we deeply care about the well-being of our planet. Every year, millions of plastic containers end up on our oceans causing enormous harm to aquatic life and our environment. By using glass bottles, and bamboo or recyclable plastic caps, we offer a great sustainable packaging option that is simple to recycle. You can check our sustainability statement here.
Bath & Body Care that is luxurious is no longer enough. Caring about the ingredients that are used within the formulas and the sustainable packaging options matter. Consumers no longer want to have a facial skin care routine but they are more than ever conscious about caring for their body too and increasing wellness relaxation practices across the globe. Green beauty is on the rise and for a good reason.
Let us know below your thoughts on sustainability practices in the beauty industry. We would love to hear from you.