Transparent Skincare Is The New Trend For 2022

Now more than ever, people are demanding transparency from their favorite skincare brand. Getting to know what ingredients are being used it's now a must for skincare lovers. There are so many toxic ingredients out there that clean and transparent skincare is a must. This trend will change the future of beauty and cosmetics on 2022. 

Customers want to know what they are using and putting on their skin and they wish brands to provide them with a glossary of ingredients for them to read and understand. Sustainability and eco-friendliness is also a must as we see more and more customers want to care for the Earth. Here at Poet's Garden Alchemist we make sure to provide our customers with a glossary of clean and transparent skincare ingredients, and we started doing so from the very beginning, before it became an actual trend in the beauty industry.

Basically, people want the truth. They want a clear understanding on what they are using. It is no longer about slapping on a logo and having a good marketing plan. People do not wish to use products that can cause allergies, damage the immune system or be toxic to the environment. 

transparent clean skincare trend 2022

We recommend to look at the brand's website to check for their ingredient glossary, if they do not have this on their website, that is an immediate red flag that they aren't being completely transparent with their customers. You should also see their ingredients listed on each individual item on their web-store. 

Poet's Garden Alchemist offers a minimalistic and transparent approach to skincare. Our skincare is free of toxic ingredients and we use glass containers to create less plastic waste. The plastic caps we use are 100% recyclable and our mineral sunscreen is composed of edible ingredients that support our reefs and ocean life. Our products were created to be used by any skin type, yes! You have heard it right! Anyone can benefit from our skincare products because we want to keep it simple and real. 

Our products work by nourishing the skin to provide it with all the nutrients necessary to balance itself out for a healthy and luminous complexion. We tailor the ingredients we use to be suited for every skin concern and skin type so you do not have to over complicate your life and end up with 10 skincare products you never use on your shelves. 

Way Beauty Brands Are Becoming Transparent:

1. Their label should have listed all ingredients: If you see a label that only has a logo, and there are no ingredients listed at all, be aware! This is a red flag! Make sure the label it's not just a logo, but has listed all the ingredients or the ingredients are listed on their box. 

2. Search for a glossary of ingredients on their website: This glossary should not only have the ingredients listed, but it should provide some detailed information about each particular ingredient. How many of us read the name of an ingredient and we do not know what it means or if it is toxic or not? Some of this ingredients have crazy names! So it is a must to provide the consumer with a description of each ingredient so the consumer can better understand what that ingredient exactly means. 

List Of Toxic Ingredients To Watch Out For: 

Below is a list of the dirty dozen and why you should not use them. Avoid these ingredients at all costs as they could potentially be harmful for your health.

1. BHA and BHT:

BHA and BHT can cause allergic reactions in the skin. Also The International Agency for Research on Cancer classifies BHA as a possible human carcinogen. The European Commission on Endocrine Disruption has also listed BHA as a substance that it interferes with hormone function. BHT may also mimic estrogen which can result in adverse reproductive effects when used on a regular basis. BHA is also a concern for the environment, under the Convention for the Protection of the Marine Environment, this particular ingredient is listed as a potential concern for aquatic organisms that can also be potentially able to bioaccumulate. 

2. Coal Tar Dyes: 

Coal Tar also known as “FD&C” or “D&C” is a mixture of many chemicals that are derived from petroleum. This particular ingredient is recognized as a carcinogen. 

3. DEA: 

The International for Research on cancer considers this ingredient a carcinogenic. It can also cause mild to moderate skin and eye irritation. 

4. Dibutyl Phthalate:

The European Union classifies DBP as a possible endocrine disruptor on the basis of evidence that it interferes with hormone function and as toxic to reproduction on the basis that it may cause harm to the unborn child and impair fertility. 

5. Formaldehyde:

 Known as a human carcinogenic. 

6. Parabens: 

The European Commission of Endocrine disruption has listed parabens as Category 1 priority substances, based on evidence that they interfere with hormone function. Parabens are able to mimic estrogen and they have been detected in human breast cancer tissues, suggesting a possible association between parabens in cosmetics and cancer. 

7. Parfum or Fragrance from non natural sources: (Natural fragrance that comes from essential oils is non-toxic and totally fine to use)

It can exacerbate asthma on those who suffer from it. 

8. PEGs:

Considered a human carcinogenic. 

9. Petrolatum: 

 Considered a human carcinogenic.

10. Siloxanes:

 Toxic for the aquatic life and interferes with human hormones. Possibly impairs fertility. 

11. Sodium laureate Sulfate:

Skin, eye and respiratory tract irritant and toxic to aquatic organisms. 

12. Triclosan:

It can pass through skin and is known to interfere with hormone function (endocrine disruption). It is also toxic to aquatic life. 

As you can see transparency is so important in the beauty industry now days! Some ingredients in the beauty industry aren't that great for the health so it is imperative the brand takes responsibility for what they are using in their ingredient labels. You can find carcinogenic, pesticides, hormone disruptors, toxic chemicals for our aquatic life and environment, reproductive toxins and much more on some well known brands that are being sold at Sephora, Nordstroms and many other retailers. Just because a product is sold at a major retailer and it is advertised on well known magazines doesn't mean is better than the product you can buy from your local Ecom web-store or small business. Let us all start taking some responsibility on what we choose to put on our bodies and start realizing that a famous brand is not by any means a better brand just because they have the money to do an amazing marketing plan. 

What are your favorite skincare brands and do you pay attention to the red flags and ingredients? Comment below! 

For a transparent, clean and minimalistic skincare approach check out our web-store. Your health is our priority!



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We are Poets on a mission to not only illuminate your skin but also your soul.

Virginia Guarddon, Founder